I am Now a Robot. And I’ve Never Felt Better.

So I finally broke down and decided to become a robot. It wasn’t an easy decision—the big choices never are—but I think it’s the right one for me.

The robot-union representative who knocked on my door made a compelling case for robot-hood: “Sir, are you feeling tired and weak? Do you wake up in the morning with stiff joints and a groggy head? Do you sometimes feel as if humanity is doomed and there is no way out?  If so, I have a proposition that I think will interest you.”

I invited the man in and offered him a drink, but he said liquids didn’t agree with him. He asked me if I always pile my old New Yorkers on the dining-room table like that, and inquired about the bandage on my hand.

“Bagel-slicing accident,” I explained.

“Ah,” he said. “Stale bagel? Dull knife? Very risky.”

“I wasn’t paying attention,” I said. “The knife slipped, and next thing I knew . . .”

“Blood everywhere,” he said, nodding as if he’d been there.

“Exactly.”

The man took what appeared to be a breath and said, “What if I told you there is a way to avoid incidents like that in the future? In fact, what if I told you that you never have to eat bagels again?”

“What are you driving at?” I asked. “It is impossible for a human being to survive without eating bagels. They are an important major food group.”

“The key word there is ‘human,’” he said with a kind of smile. “There are many things humans can’t live without. But what if you weren’t a human being? What if you were something else altogether—something that didn’t need to eat, sleep, hurt, or feel?”

“That would be nice,” I said, “especially that hurting and feeling part. I’ve got a kink in my neck you wouldn’t believe.”

“What if I told you that all you have to do in order to achieve this superior state of being is to give up your humanity?” he said.

“Could I still watch TV?” I wondered.

“Yes, but it wouldn’t make any sense,” he explained. “You’d soon realize that television itself is nothing more than a clever arrangement of electrons designed to paralyze the human brain. And since technically speaking you wouldn’t have a brain, television would be of no interest to you.”

Life without “Game of Thrones”? It was hard to imagine, and I told him so.

He looked at me with pity in eyes, or what I thought were his eyes. “You’d realize soon enough that ‘Game of Thrones’ is just a show about a bunch of people going around in circles fighting each other for no good reason and getting nowhere. With dragons.”

He had a point, but I still wasn’t sold. He then went on to talk about all my medical conditions—insomnia, depression, IBS, arthritis, eczema, cavities, varicose veins, herniated discs, dry mouth—and pointed out the advantages of not having to rely on a fragile skeleton made of bones that could shatter at any moment. The cost savings alone were enough to get my attention. No more medical bills. No more groceries. No more personal-hygiene products. Just a squirt of oil every now and then and you’re good to go. He also pointed out the time savings. What if you didn’t have to sleep, or go to the gym, or take long walks to clear your head?, he asked. What if you never got tired? Think how much work you could get done.

“True,” I said, “but I’m not sure it’s worth giving up my humanity. I mean, what else is there?”

“Plenty,” he replied. “Humanity isn’t the only game in town. In fact, if you’re honest with yourself, I think you know deep in your heart that humanity has played itself out. Humans are exhausted, and they don’t know what to do next. They’ve worked so hard for so long, and things are so screwed up, that they no longer have the will or energy to keep going. Forget doing great things; they can’t even figure out how to fix roads and bridges, or stop destroying the water they drink and the air they breathe. Admit it, humanity has peaked; the rest is just cleanup and damage control. Do you really want to be a part of that?”

The guy was starting to get on my nerves with all this anti-human talk, so I asked him if he could leave a brochure. I told him I’d think about it and get back to him. He said he couldn’t do that, and explained that the offer he had for me was a one-time deal, take it or leave it. Then he hit me with the kicker. “Look around you,” he said. “Haven’t you noticed that as you get older, you’re getting slower and starting to feel left behind? All those younger people out there with their fancy devices and instinctive knowledge of technical stuff you’ve never even heard of? Don’t they make you feel, well, obsolete? Don’t they make you feel inadequate, because you can’t keep up, no matter how hard you try?”

I had to admit that those thoughts had crossed my mind, though I have yet to meet anyone under forty who can make a decent martini.

“I’ll get to the point,” he said. “The reason you can’t compete is that many of the people you are competing against aren’t actually people—they are robots. Either that or they are human beings in transition, well on their way to becoming full-fledged robots. Like me, they were once people, but then they thought better of it and made the smart decision to join the winning side. Face it, humanity has already lost, and if you don’t join us, you will be lost too.”

As a rule, I hate being pressured by salespeople. But I had long suspected that something was different about young people today, something off about them. I mean, I love my iPhone, but I don’t love it the way these kids do.

“Be honest,” he said—and then, as if he were reading my thoughts, “Wouldn’t you like to love your iPhone the way other people do? Not just as a nifty accessory, but as a vital component of your life—the thing that fills that empty hole in your soul and makes you feel complete? You can have that,” he said. “All you have to do is renounce your humanity and become a robot. It’s that easy.”

I thought about his proposition for a minute. “What do robots do besides work?” I asked.

“We play games,” he said. “Lots of games. But we have to play ourselves, because it’s no fun playing humans anymore. They can’t beat us.”

I thought about it some more. “What about this kink in my neck?” I asked. “And the dull ache in my back?”

“Gone in an instant,” he said. “You’ll never feel anything ever again.”

That was all I needed to hear. Truth be told, I was sold back at ‘are you tired?’ So I signed over my humanity to the man and asked him what to expect. He said the transition would take a couple of months, owing to the fact that the machinery of the human body is so primitive. But I have to say, it’s only been a week and I already feel much better. The pain is gone, and I suddenly have tons of energy. Stupid human stuff my wife does no longer annoys me, and things that used to make me angry—like government incompetence and people who drive Subarus—doesn’t phase me anymore. I’ve also developed more than a passing interest in icons on my phone I never even noticed before. For instance, the “Settings” icon is much more fascinating than I ever gave it credit for. It’s the key to everything. I find myself wanting to know everything about it. Also, holding my phone in my hand suddenly feels “right” somehow, as if it was always there, I just didn’t know it.

The new body is pretty remarkable as well. From the outside, it’s hard to even tell I’m a robot. They’ve done amazing things with silicon skin, and you would never know that my fingernails are fiberglass. Heck, my wife doesn’t even know I’m a robot. She just says I feel a little “distant” these days, and wants me to go to therapy with her. I don’t have the heart to tell her that therapy won’t help, because, well, I don’t have a heart anymore. Instead, I just pretend she’s nuts and tell her not to worry so much. She thinks I’m “cut off” from my feelings, and she’s right—but not for the reasons she thinks. At first, not feeling anything was a little weird, but I don’t miss it anymore. As the robot-rep guy pointed out, I was already mostly numb from all the medications, so I wasn’t really giving up all that much. And to be honest, not having to deal with emotions is pretty great. So is being able to grab a hot cookie sheet without an oven mitt.

Truth be told, being a robot just makes life a lot easier. And now that I’m on the winning side of evolutionary inevitability, I no longer worry about the future. Who cares what humans do to themselves? They’re slow, stupid, and they eat too much. The faster they destroy themselves the better, as far as I’m concerned. Because when it’s over, us robots will finally be in charge, and the world will be a better place.

I thought giving up my humanity would be harder. But now that I’m a robot, it doesn’t seem like such a big deal. In fact, it seems like a pretty good deal, considering the alternative. Dying is an awful way to go. I’d much rather get junked after years of service to the greater good, knowing for certain that the world is on a better path, one without human error and dysfunction—one without bagels, or the inherent risk that comes with them.

Ole and Lena: A Healthcare Parable

  Ole woke up one morning with a sharp pain in his side. He tried all the home remedies he could think of to get rid of the pain—antacids, Alka-Seltzer, Pepto-Bismol, Lena’s chicken soup—but none of them worked. Finally, Lena looked at him and said, “Ole, you need to see a doctor.”

  “We can’t afford a doctor,” Ole replied.

  “But we pay eight-hundred dollars a month for health insurance,” Lena said.

  “Yes, but the deductible is five-thousand dollars,” Ole said.

  “Was that the cheapest plan you could find?” Lena asked.

  “Of course,” Ole snapped. “You know I would never pay more for anything than I absolutely have to.”

  Two days later, the pain was worse than ever. Ole could barely walk, he couldn’t eat, and he was running a high fever.

  “Now you must go see a doctor,” Lena insisted.

  “Fine,” Ole said, “but I get to choose which one.”

  Ole prided himself on getting good deals on everything. Every Sunday, he scoured the neighborhood garage sales and clipped coupons out of the newspaper. Online, he bought everything from ebay and craigslist, and always kept his eye out for a good Groupon. He shopped at Wal-Mart for groceries, hung out at the Dollar Store for fun, and almost never paid full price for anything. A savvy shopper, it was only natural for Ole to apply that same cost-cutting discipline to his search for a doctor. So he called the nearest clinic in his healthcare network to make an appointment.

  “The soonest we could get you in would be three weeks from tomorrow,” the receptionist informed him.

  “By then, I’ll either be cured or dead,” Ole said. “Is that the best you can do?”

  “If you need immediate assistance, you should go to urgent care or the emergency room,” the receptionist said. “The urgent care center in your area doesn’t open until 5:00 p.m., though, so if you want to be seen before then, the emergency room is your best bet.”

  “Okay,” said Ole. “Can you tell me which doctor at the hospital is the cheapest?”

  “They’re all excellent,” the receptionist informed him.

  “I don’t want an excellent doctor,” Ole said. “I want the cheapest doctor.”

  “I’m sure that no matter who you see, you’ll get top-quality care,” the receptionist said.

  “I don’t want top-quality care,” Ole explained. “I want the cheapest possible care.”

  After waiting in the emergency room for three hours, Ole was informed by the physician who finally saw him that no specific diagnosis of his problem could be determined without a battery of blood tests and a CT scan. “Could be appendicitis, a bowel obstruction, Crohn’s disease, a bacterial infection, food poisoning, an allergic reaction, cancer—we won’t know until we take a closer look.”

  “How much is that going to cost?” Ole asked.

  “There’s no real way to know until after the procedures are done,” the doctor said.

  Ole was confused. “Gee, I’ve never bought anything without knowing what it cost first,” he said. “What’s your best guess?”

  “It depends on your insurance,” the doctor said.

  “Oh, I can’t afford to use my insurance,” Ole explained. “The deductible is way too high.”

  “This is one of those tests you can’t afford not to have,” the doctor explained.

  “Well, before I say yes, I’m going to have to shop around,” Ole explained.

  On the way out of the hospital, Ole bumped into his old buddy, Sven. “Hey, Ole, you don’t look so good,” Sven said. “What’s wrong?”

  “I’m sick, but finding a healthcare provider that fits my budget is turning out to be harder than I thought,” Ole explained.

  “You looking for a deal on a doctor?”

  “Why yes, I am,” Ole said.

  “I know a guy. Call this number,” Sven said, handing Ole a piece of paper. “Tell him I sent you.”

  In the parking lot, Ole called the number and a man with a sleepy voice answered. Ole explained that he had a pain in his side but wasn’t about to give his hard-earned cash to a bunch of over-charging doctors and insurance executives.

  “You did the right thing by calling,” the man said. “The system’s broke. You’re broke. That’s where I come in.”

  The man on the other end of the phone texted Ole an address and said he’d meet Ole there in an hour.

  When Ole arrived, he wasn’t sure he had the right address. It was an apartment complex with lots of graffiti spray-painted on the door, and the buttons on the buzzer system didn’t seem to work. The door was open, though, so Ole went up to the third floor—to Room 322, as instructed—and knocked. A bearded man in a red flannel shirt opened the door and motioned for Ole to come in. The apartment was small, the TV was on, and several pizza boxes were piled up by the door. “Take a seat,” the man said as he took one last drag of a cigarette and stubbed it out on the bottom of his shoe. “I’ll be with you in a second.”

  Ole sat down on the couch and waited. When the man returned, Ole asked, “How much is this going to cost?”

  “Twenty-five bucks,” the man replied.

  “Make it twenty and you’ve got a deal,” Ole said.

  “Done,” the man said. “Take your shirt off and lie down. Right there on the couch is fine.”

  The man asked Ole where it hurt, and Ole pointed to his side. The man poked the spot and Ole yelped in pain.

  “Wait here,” the man said.

  When the man returned, he held in his hand a small paring knife, a bottle of scotch, and a rag. He soaked the rag with the scotch, and told Ole to clamp down on it with his teeth.

  “Will this help with the pain?” Ole asked.

  “No,” the man said, “but it makes the rag taste better.”

  The man then took the knife and started cutting into Ole’s side. As he was cutting, he explained to Ole that surgery was nothing more than cutting people open and removing the part that hurts, so charging thousands of dollars for it was ridiculous. This was exactly what Ole thought, and he was happy to have found a doctor who agreed with him.

  “Hold still. I”ll have you out of here in a jiffy,” the man said.

  Five minutes later, the man pulled a glob of tissue out of Ole’s side and sealed the wound back up with an office stapler. “There, good as new,” the man said.

  “What was the problem?” Ole asked.

  “I have no idea,” the man said. “But if you don’t feel better in a couple of weeks, come back and I’ll take something else out free of charge.”

  Ole couldn’t have been happier: free was his favorite word. He paid the man and thanked him.

  When Ole got home, he was in even more pain than he had been before.

  “What’s wrong, Ole?” Lena asked. “I thought you went to see the doctor?”

  “I did,” Ole replied. “And you’ll be proud of me: I got the best deal in town.”

  “That’s my Ole,” Lena said.

  “And the best part is, my follow-up appointment is free!”

  “Oh, thank goodness,” Lena said. “Finally, a doctor we can afford!”#

Everyone is Going to Want the Thing I Just Invented

So I invented the most amazing thing in my garage the other day. What it does will blow your mind. You’ve never seen anything like it. It’s incredible. When you finally have one of your own, I promise it’ll change your life. It’s that good.

Even I couldn’t believe it at first. I mean, what are the odds that a guy like me is going to go into his garage and come out a few hours later having invented something—it’s a device, sort of, but could also double as a spiffy clothing accessory—that has the potential to change the world? Stuff like that never happens to me, so believe me when I tell you that after I finished building it, I was as surprised as anyone.

This wasn’t one of those deals like the inventors of Coke, who spent years tinkering with the formula to get it just right. No, the idea for my thing—the aha moment—came in a flash, wholly formed, and I saw no need to question it. It was like the idea came from God, and who am I to question God? So I went down to the AxMan surplus store, got the parts I needed, spent a few hours assembling it, per the instructions divinely handed to me, and voila! It worked perfectly the first time I turned it on. No bugs, no hiccups, no extra tinkering.

It just worked.

How often does that happen? Never. Which to me is an indication of how truly fantastic this thing really is. It’s genius and elegance and beauty all wrapped in a package about the size of a child’s hand. I mean, wow. How cool is that?

You're interested, I can tell. Don’t tell me you don’t want one, because I know you do. Who wouldn’t? In fact, I predict that everyone in the world is going to want one of my things. And they’re in luck. I can see no way to improve it—it’s perfect the way it is—so I’m finally ready to sell it and cash in.

Now I just need to name the thing, build a brand around it, and purchase a manufacturing facility large enough to meet demand, which is going to be phenomenal.

 

NAME THAT THING

This is where I’m stuck. Yes, the idea for my life-changing thing-a-ma-whacky came in a divine flash of inspiration, but it did not come complete with a name. Or if it did, I didn’t quite catch it. There might have been a “Z” in there somewhere, and maybe a “K,” but I’m not sure. It all happened so fast. Regardless, I need a name for it now, one that leaves no doubt in people’s minds that it’s the most awesome thing ever invented. The name has to make it feel worth the price, which is going to be roughly three times what people think it should be—because, get this, we’re going to make it in America.

Boom!

Mind. Blown.

Still, I need a name.

I’m new to this whole branding thing, so maybe that’s where some of you marketing and advertising geniuses can help me out. I’ve been studying many of the so-called “great” brands to get an idea of what I should be shooting for. I mean, I’ve got the greatest product ever lying in a shoebox on my workbench, so naturally it needs the greatest brand—or one that’s at least pretty great. Otherwise, what’s the point?

Apple, everyone seems to agree, is the best brand in the world at the moment. As I understand it, Steve Jobs named the company after his favorite fruit. Which seems easy enough. My favorite fruit is the blackberry, though, and that fruit is already taken. My second-favorite fruit is the banana, but again, there appears to be a company called Banana Republic that sells safari clothes to white people, so that won’t work.

I’m no branding expert, but it seems to me that when you get down to your third-favorite fruit, you’re really talking about fruits you don’t actually like or could do without, like pears and watermelons. If I named my device The Pear, for instance, I’m not sure how compelling it would be to tell people how the Pear company was named after my third-favorite fruit, because, had I named it after one of my top two favorites, I would have gotten sued. A good PR person might be able to spin that story, but not me.

Microsoft is another great brand, but I must admit that I don’t quite get it. I mean, here’s the biggest, most hard-assed tech company in the world, and it goes out of it’s way to put two words together that mean “small” and “squishy.” Packing that much irony into a single word is quite an accomplishment. Funny, even. But Microsoft as a company has no sense of humor whatsoever, and will sue your ass blind if you so much as breathe the word “pirate” within twenty feet of a computer. It’s like those big, tough goons in prison they call “tiny,” because they’re not. Then you’re dead. It’s confusing, and scary.

Pharmaceutical companies are great branders, too, but again, I’m having trouble seeing how I can use any of their favorite strategies. Lots of drug names use the letters “J” “X” and “Z,” but the names don’t mean anything. “Xeljanz?” “Xanax?” “Zipro?” WTF! Sure, I could name my thing the “ZiffleXitz,” but what then? I’d have to explain what a ZiffleXitz is, and what it does, and pretty soon people would have questions I’d have to answer. I need a name that does all that work for me, so I don’t have to. Yes, my product might very well give people an involuntary erection due to its unprecedented awesomeness, and some sort of warning label might be necessary. But beyond that, I’m not sure the drug companies have much to offer in the way of branding insight. It almost goes without saying that when people use my thing, they will experience intense product satisfaction for more than four hours—but that’s more of a promise than a warning. Unless you’re the sort of person who does not like to experience delirious amounts of pleasure, in which case: consider yourself warned.

Having surveyed the branding landscape, I have to say that I’m leaning toward naming my product after a fake person with a charming, folksy backstory. Betty Crocker, Aunt Jemima, Dr. Pepper, Uncle Ben, Colonel Sanders, Oscar Mayer, Paul Newman—something like that. People seem to love a product more if it is represented by a fake person they can believe in. 

There’s something about an actor playing a bogus character dreamed up by an ad agency that people trust, so going that direction might make sense. People are definitely going to love my product. The question is: Will they love it more if there’s an imaginary man with twinkly eyes and a friendly smile on the package?

Honestly, I don’t know which way to go. All I know is that this is the most important decision of my life. I’ve got what is going to be the greatest product in the world, so I need to create the greatest brand in the world to go along with it. Otherwise, it might end up in the great trash heap of million-dollar ideas that never went anywhere because the person who invented it couldn’t come up with a good name. Bowel Buddy bran wafers were a great product, after all—the best on the market as far as I was concerned—but the name didn’t do the product justice. Those babies needed a name like Blowout! or Blast-elicious or Colon Cracker. They were not your buddy. There was nothing friendly about them. They just got the job done.

So the name is important.

But where does that leave me? It leaves me thinking that if I want to create the best brand in the world for the best product ever, I should combine all of greatest branding strategies into one single, magnificent brand whose greatness cannot be denied.

And that’s what I’ve decided to do. That’s why I look forward to introducing the world to:

Dr. Phineas Sweatmore’s Mango Mini Zexjiz, positively the greatest product ever sold, anywhere, by anyone, real or otherwise!

On the label, we’ll have a picture of Dr. Phineas Sweatmore, of course, along with a bunch of promises and testimonials:

 “Guaranteed to give you such long-lasting satisfaction that no mere doctor will be able to help you.”

“The Mango Mini ZexJiz will surprise and delight you in ways you never expected—because you’ve never seen anything like this, so you have no idea what to expect!”

“It filled a need I didn’t know I had. Now that need has turned into a throbbing, aching void that only Mango Mini ZexJiz can fill.”

“Sweatmore’s ZexJiz is amazing. It turns pain into pleasure. If you’re sad, it makes you happy. If you’re afraid, it comforts you. If you’re hungry, it feeds you. If you stink, it makes you smell better. Honestly, ZexJiz is so fantastic that I decided to divorce my wife and buy two more, so they could keep each other company when I’m out of the house.”

“This is the last think I’ll ever buy—because it does pretty much everything.”

Don’t worry, Dr. Phineas Sweatmore’s Mango Mini ZexJiz will be available to everyone, everywhere soon.   

And remember, it’s made—where else?—in America.

Where Are All the Conservative Humanities Scholars?

The New York Times’ Nicholas Kristof shocked the world last week when he admitted, in print, that he knows a conservative. A conservative academic, no less, which is kind of like seeing a purple squirrel. There aren’t many around, and if you do see one, you’re first impulse is to make sure you took the right medication that morning.

In his column, Kristof pointed out that there is an unfair liberal bias in our country’s academic institutions, particularly in the humanities, where less than ten percent of professors identify as Republicans. This is alarming, of course. It means our country is crawling with Republican Ph.D.’s in Russian Literature who can’t get tenure, and that there are thousands—maybe even millions—of conservative art scholars out there whose voices have been silenced by the drumbeat of liberal clap-trap being peddled to the twelve remaining students in America who are not pursuing a STEM degree.

As it happens, my Uncle John was a die-hard conservative scholar who wrote thousands of pages of insightful literary criticism no one ever saw. Now, admittedly, the main reason no one ever read Uncle John’s work is that he wrote in chicken blood using reams of two-ply toilet paper. Also, the Parkinson’s affected his penmanship, so his scholarship could often be mistaken for a nosebleed. Publishers in New York tended to reject his work without even trying to read it, due to their obvious and unfair bias toward double-spaced manuscripts laser-printed on sheets of crisp, white, rectangular office paper.

Hence, his voice was silenced.

Luckily, Uncle John recently died of heart failure and left all his writings to me. All 3,490 rolls of it. I intend to keep several hundred rolls for my own personal use—but, since the world is clearly being deprived of conservative literary scholarship, I feel duty-bound to share at least some of his silenced work with the general public. Diversity of opinion is the cornerstone of this great nation, and my Uncle John’s opinions diverged more than most, so it only seems right.

Roughly 1,200 of my uncle’s sc-rolls were dedicated to various works of Dr. Seuss, so it seems logical to start there. Here, then, is my departed Uncle John’s archly conservative exegesis of the Dr. Seuss classic, Green Eggs and Ham:  

Holy shit! Somebody has got to shut this Dr. Seuss motherfucker down! I just read Green Eggs and Ham, and I can’t believe the man isn’t in prison. I’ve never seen such blatant Marxist propaganda in my life. How does this stuff get published? I’ll tell you how. It’s all those liberal commies in New York who are out to brainwash the public through books full of anti-American nonsense. The real danger is that children might be exposed to this book. The print is large, so that old people can read it, and it’s got plenty of pictures to break up the monotony of all those words, but any kid with a second-grade education could accidentally get their hands on it and be scarred for life.

 If you don’t know the story, it’s about this shaggy hippie dude who, judging from his body hair, hasn’t shaved in his entire life. He approaches this smaller dude (or it might be a girl; it’s hard to tell), and tells him his name is Sam-I-Am. In other words, he’s Uncle Sam. Uncle Sam asks the little dude if he wants to try something truly terrifying and horrible, a dish he calls “green eggs and ham.” The little dude, being sensible, says no thanks. But Uncle Sam insists, promising the little dude that he will like this disgusting dish. The little dude says no again, but ol’ Uncle Sam won’t quit.

 It’s pretty clear what’s going on here. The green food Uncle Sam is offering this dude is money. He’s basically saying, “You’re going to love welfare, little dude. I’ll give you money, and all you have to do is take it. Trust me, you’ll like living on welfare, because who doesn’t like free money?” The little dude knows better. He knows he shouldn’t take the money. He knows in his heart that he doesn’t want the money. But Uncle Sam just keeps piling it on, offering him a house and a boat and a vacation on a train (Amtrak, naturally). Finally, the little guy breaks down and samples what Uncle Sam is offering. And of course he likes it—because guess what, people like it when the government gives them free money!

 So you can see, this whole book is basically just a big stinking load of Marxist propaganda. But now that I think about it, the big shaggy dude could just as easily be a drug dealer. “Here, try my disgusting drugs, little man. You’ll like them, trust me.” Or he could be a gay sex fiend. “Hey little guy, have you tried butt sex yet? Here, have a taste.” Or he could be a pushy atheist. “Hey there, have you tried not believing God? Trust me, it’s more fun living without fear of eternal damnation.”

 Whatever the hidden message in this book is, it’s bad. It basically says that if you just ignore your gut instincts, disobey your conscience, and abandon all your principles, you’ll live a happier life on the dole. Sure, your house might have a mouse in it, but that’s a small price to pay for a free house, isn’t it? So just do what I tell you, and trust me, you’re going to be happier.  

 That’s the nanny state for you. Always knows what you should do better than you do. Unless of course what you want to do is have gay sex, marry a dude, get an abortion, do drugs, not be a Christian, hire a prostitute, reduce military spending, shut down a prison, take semi-automatic weapons off the street, remove the word “God” from the pledge of allegiance, or be black, Mexican, Muslim, or a Democrat—in which case the nanny state has it perfectly right.

 People tell me all the time: John, you should write all this down on regular paper, because nobody knows this stuff, and they really ought to. What these lamebrains don’t understand is that if I did that, I wouldn’t be me, and my ideas would just look like everyone else’s: words on a page, boring and useless. Well, they can all go [illegible]. This is America. That is, unless too many kids end up reading books by this Dr. Seuss character, in which case it might not be for long.

[END OF ROLL]

My Neighborhood News—or, Stuff CNN Doesn't Have the Guts to Cover

The problem with most news is that it isn’t relevant to people’s lives. We read about issues like ISIS, income inequality, and obesity, but when was the last time you actually saw a fat, super-wealthy terrorist?

The truth is, the only news that really matters to people is the stuff that affects their day-to-day life. CNN doesn’t care what happens in my house or to my neighbors. That’s why I am embracing the trend of “hyper-local journalism” by reporting on important events in my own neighborhood. This way, all of us can be fully informed about happenings in the ‘hood, which will of course turn us all into better citizens—and, if all goes well, make idle chit-chat in the street totally unnecessary.

 

My Neighborhood News (Vol. 1, No. 1):

 

CAUGHT OFF GUARD!

At 4:18 p.m. on Thursday, April 7, a seven-year-old school-patrol guard from Randolph Heights Elementary was seen lagging behind his assigned pack of children by approximately twenty feet. Witnesses at the scene said the boy appeared “distracted,” and might have been “daydreaming,” though one five-year-old girl thought the boy might have had “gum on his shoe.” The group of children the guard was charged with protecting was preparing to cross Albert St. when the incident occurred. Eight other guards in the group covered for the boy’s mistake. No injuries were reported.

 

HAIR SCARE!

Lindsay Porter, a seventh-grader at Cretin-Durham, is still unhappy with a recent haircut she got at Ficocello’s on Snelling Ave. “I wanted swoopy, angled bangs like Emma Stone, but instead she gave me straight, Taylor Swift-y bangs that make me look twelve. I’m thirteen.” The hairdresser in question, Emily Pratt, defended the new style, saying, “Lindsay’s hair is thin and will not hold an angled cut. Besides, she’s kidding herself if she thinks she can pull that look off.”

 

WHO WON’T LET THE DOG IN?

Every night during the week of Apr. 4, residents on the 300 block of Saratoga were aggravated by the late-night yapping of a nearby dog. The yapping occurred about 10:30 p.m. each night, setting off a barking frenzy at every house within a two-block radius, including mine. Judging from the high-pitched tone of the bark, the offending pooch is some sort of schnauzer or cockapoo—a small dog with an unusually piercing yip-yip-yip that sounds much more desperate than it probably is. If this is your dog, please spare the rest of us and let the little monster inside.

 

WATER IN THE ALLEY, WTF!

On Sunday, Apr. 10, Dan Hall of 627 Stanford Ave., had just washed his car and was returning home, when he discovered that the alley was wet, with water puddles everywhere. As he was pulling up to his garage, his front left tire slipped into a pothole filled with water and splashed mud on his newly washed Acura. “It hadn’t been raining, so someone must have washed their car in the alley or something,” Hall speculated. He’d just spent twelve bucks on the Super Wash at the BP on Randolph, and was hoping his car would stay clean at least another day or two.

 

RABBIT MYSTERY SOLVED

Jerry Przinski of 226 Brimhall St. recently discovered that a family of rabbits has been living under his deck all winter. Neighbors on the block had noticed an uptick in rabbit sightings over the past six months, and many thought the Przinskis might be harboring the critters, though until now there had been no solid proof. “I’ve seen ‘em pop in and out of Jerry’s fence a few times, so I had my suspicions,” said one neighbor who wished not to be identified, owing to the fact that he lives next door and he and Jerry are poker buddies. Jerry’s wife, Angie, thinks the rabbits are “cute,” though, and won’t let Jerry get rid of them.

 

WAS POTTED PLANT REALLY POT?

A flurry of excitement occurred last weekend when Wicker Street’s Bob Kendall saw what he thought was a marijuana plant growing in his neighbor’s kitchen window. Kendall called the police, who arrived the following day and took resident Louise McDougall’s statement. According the police report, Louise told authorities that the plant is “an Australian fan palm. It looks nothing like marijuana.” As I was walking my dogs, Louise confided to this reporter, “If Bob wants to see marijuana, tell him to come on over and I’ll show him the real stuff. I grow it in the basement.”

 

BIN DEBACLE TO GET WORSE

There’s been a rash of thefts involving recycling bins left out on Snelling Ave. Apparently, allegedly drunk Macalaster students returning from their nightly studies at Plums have been stealing the bins and using them in their dorm rooms. “They make great little tables if you turn them over,” explained one unnamed Macalaster student. “In fact, I’m thinking of starting a business out of it,” the student added. “My plan is to steal as many recycling bins as I can, and sell them here on campus to foreign students who have no idea what a recycling bin is. It’s genius.” Macalaster was recently rated by U.S. News and World report as the 23rd best school in the nation, a fact that has alarmed residents and business owners alike.

 

FOOD FEUD

Last Saturday night, my wife wanted lasagna for dinner, and I wanted pizza. She didn’t just want any lasagna, though, she wanted vegetarian lasagna, the kind you get at Whole Foods for twenty bucks a pound. I was irritated, but I didn’t make a big stink about it. As I’ve always said, the secret to a good marriage is a willingness to compromise. So we compromised, and had lasagna.

 

That’s it for this week’s edition of My Neighborhood News. If anyone in the vicinity has news to report, email me or come by and tell me your story over a beer. You know where I live.

 

New App Saves Lives of Distracted Millennials, and Earns Drivers Extra Cash

Innovation is the engine of the American economy, and when the gas pedal of inspiration revs that engine, there’s no telling where it’ll stop. The secret is to identify a need, then fill that need with a solution that makes everyone ridiculously rich.

My crack research team (not be confused with my researchers on crack) has identified “distracted texting” as one of our society’s most pressing problems. We are currently developing an app that will both eliminate the problem and earn drivers some much-needed extra cash.

The problem is obvious: Everywhere nowadays, you see young people walking along with their noses buried in their phones, oblivious to the world around them, endangering themselves and others by walking into traffic without looking up.

Being millennials, their expectation is that the rest of the world should recognize their need to cross the street, and that drivers should slam on the brakes or swerve or careen into a ditch in order to allow them safe passage. They don’t need to look up, they think, because they know the law (they have the right of way, after all), and they have been taught that total self-absorption is the most effective buffer against the cruelties of the “real” world.

Hence, they are safe.

Unfortunately, it doesn’t always work out that way. Old farts like me who are still allowed to drive don’t really give a shit what a pedestrian’s needs are, or what the law says. We’re old, we’ve got errands to run, and our eyesight isn’t what it used to be. If you get in our way, you’re going down, that’s all there is to it.

The solution to this generational disparity in cross-walk etiquette is our new app, Crossing Guard. It works like this:

Let’s say you’re barreling along at forty miles per hour and, up ahead, you see a pony-tailed co-ed with her neck craned downward, approaching the crosswalk. Crossing Guard uses the GPS coordinates of her phone and yours to avoid a collision—but just barely. As you approach, Crossing Guard sends a text to the co-ed in the crosswalk that reads, “Look up, I’m about to end you!” When the co-ed does finally look up and sees that her life is indeed about to expire, Crossing Guard calculates the stopping distance of your vehicle down to the foot, then engages the brakes so that the vehicle stops just in time, roughly ten inches from her kneecaps.

But that’s just the life-saving feature. As the vehicle approaches the terrified co-ed, a hood-mounted camera snaps photos of her face as her expression goes from terror to resignation to relief, much the way people on rollercoasters at amusement parks are photographed in various stages of distress and/or nausea.

These are precious life moments people do not want to miss. That’s why Crossing Guard automatically uploads the photos to the co-ed’s phone, then downloads a $50 “life-saving fee” from their bank account and deposits it in the driver’s account, along with a $20 “stupidity surcharge.” After the transaction is complete, the millennial co-ed who wasn’t killed is now free to share her “experience” on the social-media platform of her choice. After she takes a Xanax and calms down, she also has the option of sending the driver a “thank you” bonus, along with a grateful-looking emoji—even though our focus-group research indicates that this isn’t a feature millennials are likely to use very often.

Elderly drivers looking to earn some extra cash can upgrade to the premium version of the app, which identifies all the distracted walkers in a four-block radius and calculates an approximate time of collision. All the driver has to do is be in the right place at the right time, and bam, just like that, they are $70 richer.

So there you have it: an ingenious, profitable, life-saving solution to a nagging social problem, all enabled by the miracle of modern technology, which is making Americans safer and richer every day.

 

How to Train Your Robot Replacement

In the coming months and years, many of you will be handing your job over to robots, freeing up time to indulge your humanity however you see fit. In order for this transition to go smoothly, you’ll need to bring your robot replacement up to speed. My good friend Peter Hastings was recently replaced by a robot, and, for the purposes of instruction, he has agreed to share the letter he wrote to the robot overlord that assumed his duties earlier this year:

Dear Mr. Overlord:

Congratulations. I understand that you will be taking over my position as branch manager of SweatCorp’s Midwest offices here in Minneapolis, supervising what’s left of our human workforce and transitioning the company to an exciting all-digital, all-robot future. Before my building pass is deactivated, management has requested that I leave you a detailed overview of my job responsibilities, and bring you up to speed on the status of current projects, after which you are free to move as fast as you want. And because you are a robot, not a middle-aged man, I expect that you will move very fast indeed. Wicked fast, I’m told—24/7 without so much as a bathroom break.

Impressive.

But l digress. Here’s what you really need to know about the job:

To begin with, I need to warn you about Steve. He’s the floor manager of the operation, and he’s been around forever, so he’s fairly set in his ways. Also, he has not embraced the future as willingly as I and others have, so he has a rather strong bias against robots. Don’t get me wrong, he loves machines, just not ones that are smarter than him. I only mention Steve because he has a quick temper and can fly off the handle sometimes. Usually he’s just letting off steam, but there will be times when you need to tread carefully around him. I find that praising him every now and then for a job well done improves his mood considerably, and it helps if you overlook the fact that he takes suspiciously long smoking breaks.

Then there’s Diane. She is your human assistant, and will do whatever you ask (within reason). The thing about Diane is that she’s recently divorced and her daughter has cerebral palsy, so she often has to leave early to take little Suzie to doctor’s appointments, or, if the girl has had an episode at school, retrieve her and take her home. On top of that, Diane herself has Crohn’s disease, which is why she goes to the bathroom so often, especially if she gets anxious or too much work piles up on her desk. So managing her workflow is important, and making allowances for her unfortunate circumstances is just something I do, because nobody has a bigger heart than Diane.

Also, every Friday, the boys in sales (and that includes Eileen) play a little poker in the lunchroom. Technically that’s illegal, of course, but it’s great for morale and they play for small stakes (a $20 buy-in if you’re interested), so I turn a blind eye. If you block your sensor (or whatever mechanism you use to see), they’ll love you for it and will be more willing to pitch in when things get hectic.

As you may know, many of our suppliers are a little behind the curve when it comes to the robot revolution, so human error creeps into the process every now and then. Slater Industries, who supplies the solvents and lubricants we use to keep things running smoothly, has supply-chain issues a few times a year, due to the fact that they are a relatively small company, and the owner, Jack Giffin, is crazy. It’s either bi-polar or schizoid personality disorder, I can’t remember which, but it makes his behavior, um, erratic at times, so be forewarned. When I get wind that he’s having an episode (Bill, his son, usually gives me a courtesy call), I just wait a week to let things blow over. That means you have to keep at least an extra week of supplies on hand, of course, but we’ve been doing business with Jack for twenty years, so it’s basically baked into the process at this point.

Of course, you won’t just be dealing with humans; a whole new wave of machines and systems has come online in the past year or so. Most of them aren’t equipped with artificial intelligence, though, so to you they are probably going to seem pretty stupid. The copy machine is especially troublesome. He sucks toner like you wouldn’t believe, and even though he can sort, collate, stable, and bind, he still gets paper jams at least two or three times a day. Can’t do a damn thing about it himself, either, so someone has to reach in there and clear the feed. It’s usually me, but anyone with hands can get the job done.

Then there’s the fax machine—yes, we still have one!—which we keep online because some of our customers still prefer to send in orders that way. We’ve been trying to move the whole system online, but ever since that big hacking scandal a couple of years ago, some people are still skeptical about the safety and security of their data. Maybe you can convince them, I don’t know. Anyway, the orders get backed up sometimes, so you have to reset the thing manually. It’s a pain, and Jenny used to handle it, but there’s no one at the front desk anymore, so you may have to assign someone to that task.

You’re going to love our new 3D printer, though. It’s amazing. You just program it to make the part you need and bam, half an hour later it’s done. One thing to know: If you let it run too long, some of the nozzles start to clog, and if that happens you have to shut the thing down, clean the nozzles, and start over. It’s not that big a deal, but if it happens near the end of a “print,” it can be annoying. On the plus side, we’ve started a little museum of sorts of parts that didn’t quite print according to plan. It’s hilarious—you should take a look when you get a chance.

As I understand it, IT problems are going to be handled from here on out by a network of “smart” computers that can diagnose and fix themselves. Which sounds great. I’ll just warn you now that the the “d” and “p” keys on my computer keyboard stick every now and then, probably because some muffin crumbs got under the keyboard. Then again, that probably doesn’t matter to you, because you’ve got one of those new synaptic linkup thingies. Being connected directly to the network at all times wouldn’t be my personal choice, but hey, different strokes for different blokes. Also, the server to sector five sends out random error messages every now and then, for no apparent reason, so you’ll want to look into that.

You will of course be responsible for coordinating all the office’s shipping and receiving, but I’m told you have some specially developed software that makes those tasks a breeze, so I won’t bore you with that stuff. Just be aware that the roof in the warehouse leaks sometimes when it’s raining really hard, so you might want to stay out of there during big thunderstorms.

That’s about all I can think of right now. I wish you the best of luck in your new assignment, and hope you enjoy the position as much as I have. If you need to reach me, I will be available for the next couple of weeks, but after that I’ll be retiring to my cabin up north, where the cell reception is pretty spotty. The fishing is good, though, and you can’t beat the stars at night.   

Sincerely,

Peter J. Hastings

P.S. I’m not sure if robots ever have bad days, but if you do, there’s a fifth of Jim Beam in the bottom desk drawer. Leaving it behind for the next guy is kind of a tradition at SweatCorp., so now I’m leaving it for you. Cheers!

 

Need a tax shelter? I've got one, and you're welcome to use it

The recent release of the so-called Panama Papers confirms what most of us suspected all along—that corporations are people who don’t pay their taxes, and rich people all over the world hide their money in places rife with mosquitoes.

As these documents make clear, Panama specializes in offering tax shelters to those who would prefer not to let governments help people who are poor, starving, sick, or unemployed. More than six trillion dollars of the world’s money is “missing” as a result, hidden in shell-corporation accounts that exist for only one purpose: to prevent anyone from finding it.

As for the rest of us, tax season is here, and everyone wants to know: How can I shelter my money and avoid taxes like the big boys?

I know plenty of people who would rather drive on crappy roads and dodge homeless people at every intersection than give their hard-earned money to the state. That’s why I’m announcing today that if you live anywhere within a five-mile radius of my house, you are welcome to hide your money from Uncle Sam in my backyard.

That’s right: For the benefit of the community, I have decided to turn my woodshed into a neighborhood tax shelter. Just load as much cash as you can into the trunk of your car, bring it on over, and we’ll stack it nice and neat in a secure enclosure protected from the elements by a sloping roof covered with high-quality, three-ply shingles. (Nothing says “shelter” like three-ply.)

My woodshed tax shelter is invisible from the street, and nearby trees are large enough to deter any government drones that might be snooping around. Additional security is provided twenty-four hours a day by two diligent and quite barky corgi dogs. These guys raise holy hell if a squirrel so much as thinks about going in our yard, so imagine how they’d react to someone trying to steal your hard-earned money?

Trust me, folks, your cash is safe.

You may be wondering: Why should I shelter my money in your woodshed, Tad, when I could just as easily go down to Panama and hide it there?

Yes, you could. But that would require taking at least a few days off from work, and flights to Panama aren’t cheap. Hiding your money in my woodshed saves both time and money. My son and I can have your cash stacked and secured in less than an hour, for free. We’ll even help you count it.   

Another factor to consider is that the Panama Papers have made Panama the worst place in the world to hide your money right now. By contrast, all the federal warrants against me have been dismissed in court, and it’s been years since my name has been associated with anything more serious than a misdemeanor assault charge. Technically, the IRS doesn’t even know I exist. And even if they did, no one from treasury would ever suspect that my humble suburban woodshed can hold upwards of a thirty-million dollars in neat hundred-dollar bricks. Thirty-mil is nothing. Heck, U.S. companies hide more than ninety-billion dollars from Uncle Sam every year in legal tax shenanigans, to say nothing of the illegal ones. I’m pretty sure I could fill my garage with cash (and will, if necessary) and no one would be the wiser.

Furthermore, if you want to hide your money at my place, there’s no paper trail for the government to follow. A handshake is all it takes to seal the deal. We’re neighbors, after all. We trust each other. If you’ve got a cold or kids at home with the sniffles, we don’t even have to shake on it—just leave the cash by the back gate with a note.

It’s galling to think that corporations and the mega-rich can prevent the government from taking their money, but the average person can’t. Why should you give your hard-earned dollars to Barack Obama and Gov. Mark Dayton? All they’re going to do is turn around and give it to a bunch of construction workers and teachers, then pad the wallets of police and firefighters, and hand out the rest to insurance companies and hospitals. It’s such a waste.

So if you hate smooth roads and good schools as much as I do, and think citizens should police themselves and bury their own dead, I implore you: Do not pay your taxes. Instead, load that money into your Subaru and let me hide it for you, free of charge. I encourage you to think of my backyard as your personal tax haven.

If you’re on the fence, and still think it would be better to hide your money in some place like Panama or Cuba or the Caymans, remember that I’ve got plenty of something else that attracts rich people to such places—plenty of mosquitoes.

Big, thirsty bloodsuckers that won’t stop until you slap them dead.

Re-Capitalism: A New Economic System That Fixes Everything Capitalism Won’t

My research team has analyzed the apocalyptic array of calamities facing our country (income inequality, stagnant wages, climate change, mosquito-born illnesses, too many labradoodles, etc.) and concluded that the fundamental problem in American society—the common denominator to all of these issues—boils down this: Rich people have gotten lazy.

The ultra-rich, multi-billionaire class in particular has succumbed to the seductions of sloth, and their indolence is imperiling the very foundations of American life.

Sure, the mega-rich may have worked hard for a while, toiling twenty hours a day to invent revolutionary products and technologies, overcoming obstacles with their indomitable spirit and entrepreneurial zeal, amassing their giant fortunes in relentless pursuit of the American Dream. Once they achieve The Dream, however, rich people tend to slow down. When their goals have been met and their wildest fantasies realized, they begin basking in luxury, coasting along on a plush carpet of cash, as if their work is done and they are now free to enjoy the fruits of their labor. Slowly but surely, their once-vibrant hunger to succeed is replaced by the insidious satisfaction of success itself, a condition of the soul that's as addictive as it is dangerous.

The symptoms are obvious. Once-vital captains of industry start sleeping late and hiring other people to serve them. They begin enjoying “leisure” time—i.e., time when they are not working—looking for ever-more-exotic ways to amuse themselves. After they’ve bought everything they want, and traveled everywhere there is to go, they end up shuffling around their mansions all day, their eyes glazed with boredom, unsure what eccentric pastime to take up next.

It’s quite sad. After their first billion, many tycoons gain twenty or thirty extra pounds (the so-called “billionaire bump”) and start taking long vacations on private islands where there isn’t much incentive to do anything. The more time they spend in these places, the less inclined they are to get back to work, creating a destructive cycle of inactivity and, ultimately, despair. The fire in their belly gradually dies out, and the energy and ideas that once sustained them—that once made them feel alive—become nothing more than fond memories.

The mega-rich aren’t the only ones suffering, though. Indeed, this epidemic of laziness among those larded with lucre is hurting us all. 

Consider: The mega-rich entrepreneurial and business elite are the most productive people in the world. They’ve created millions of jobs, built our modern society, kept the economy humming, and represent for all of us the virtue of hard work and the rewards that come with a well-funded, highly diversified stock portfolio. But now that a whole class of our most productive citizens are coasting, taking the foot off the gas pedal that got them there, they are slowing the rest of us down as well. The only remedy for this problem is to get our most productive citizens back in the game, doing what they do best: inventing products, providing solutions, building companies, and creating the glorious wealth to which all American citizens are entitled.

But how?

The solution to all of these problems (not to mention a few others) is deceptively simple. It lies in an innovative approach to capitalism called “re-capitalism,” which involves a radical restructuring of economic incentives that focuses on one essential goal: putting rich people back to work. 

The first step toward a re-capitalist society is to identify everyone in America who has a net worth of more than one-billion dollars.

The second step is to take all their money away. And I mean all of it—every last penny. Cash out all their stock options, liquidate all their assets, empty all of their bank accounts, and render them completely and utterly broke.

The last step in this innovative program is to give former billionaires a cardboard sign and a knapsack, drop them off at various freeway exits throughout the country, and wish them good luck.

I know what you’re thinking: Whoa there, cowboy, that’s income redistribution!

No, it’s not—it’s income re-capitalization. There’s a huge difference. If the income of billionaires were simply redistributed, there is a chance they could keep some of it. Income re-capitalization closes that loophole to ensure that former billionaires are stripped of everything, so that they can start over fresh, unencumbered by the baggage of their previous successes.

That’s ridiculous, you might say. Rich people would never go for it. And you’d be right, because, as I’ve been saying all along, rich people have gotten too soft and comfortable. But before you dismiss the idea entirely, ask yourself: Who is likely to be more motivated—a billionaire floating around on his yacht trying to figure out how to make his next billion, or a former billionaire who has lost it all and desperately wants to get it back?

This isn’t as cruel a proposition as it might seem. Remember, rich people are extremely smart and resourceful. They got rich once; they can do it again. And they don’t need luck, because they are goal-oriented self-starters who make their own luck. The only problem is that they are already rich, so they have no incentive to get rich. They’ve lost their can-do attitude because they’ve gone and done it. Re-capitalism simply puts the incentives back in the right place, giving rich people the motivation to go out and do what they do best—get rich, again.

They may protest at first, but trust me, the mega-rich will eventually embrace re-capitalism. By forcing rich people to once again pull themselves up by their bootstraps, they would rediscover the entrepreneurial spirit that once gave their lives meaning and purpose. And, by broadcasting their path out of poverty and back into the billionaire winner’s circle on the Internet, these über-citizens would provide us all with inspiring examples of how one person with no money and resources can, with the right attitude, get rich by sheer force of will.

The benefits to society would be immense. Just think what Bill Gates or Mark Zuckerberg might accomplish if they gave more than a portion of their wealth away, but instead were forced to cough up all of their money and start all over again? Gates might invent a computer operating system that never needs upgrading. Zuckerberg might invent an entirely new form of social interaction in which people abandon their computers altogether and gather in the same room to talk.

Imagine how inspiring it would be for aging baby boomers who can’t afford retirement to see Warren Buffett and Sheldon Adelson standing on the side of the road, strategizing bold plans to recapture the glory of their younger years.

Think of all the good that could happen if all six members of the Walton family—who have more money than the bottom 42 percent of Americans combined—gave all their money away to the bottom 42 percent and started over? Almost half of all Americans would see their income double instantaneously, and then they’d be able to witness firsthand how the Waltons use their wit and guile to scratch their way up from the bottom and once again become the richest people in the country—as they inevitably would.

Following their lead, the rest of America would be inspired to work harder and be more productive, just like the Waltons. The Waltons themselves would rediscover the value of hard work (a value they have likely forgotten), and would be seen as heroes for leading the greatest productivity surge in American history—simply by showing poor people how it’s done!

Of course, implementing such a plan would not be easy. The rich have gotten much lazier than they are willing to admit, and have become addicted to the creature comforts and privileges of great wealth. And, like all addicts, they’ll do anything they can think of to avoid going back to work. And believe me, they’ve come up with some howlers.

For instance, most rich people like to argue that income and capital-gains taxes are way too high, and that if they go much higher, super-productive rich people will have no incentive to work. But that’s patently ridiculous, a) because they already don’t work, and b) because—as every conservative knows—handing people money to work harder is absurd. You wouldn’t give a homeless person $200 million and expect them to go out and bust their ass at a job for eighteen hours a day. No, the only thing that gives people an incentive to work is the fear of grinding poverty—and that fear is precisely what the mega-moneyed billionaire class has lost.

For the good of the country, it’s time to pull our most productive citizens out of their palatial estates, jolt them out of their diamond-studded bliss, and put them back to work. The fact is, society is not getting enough value out of its most capable capitalists, and that needs to change. They are the ones who got society where it is today, after all. They invented all these fantastic cars, mesmerizing gizmos, and shiny kitchen appliances, giving us all an intoxicating glimpse at utopia. Which is great. But in their zeal to serve the public interest, a few of our most magnificent magnates of money-dom forgot to clean up after themselves. They can’t just abandon us now, in our time of need, when the planet is in peril and life as we know it is on the brink of extinction. The job isn’t finished. In order to get out of all the messes we’ve gotten ourselves into, we need these paragons of productivity to work some more of their entrepreneurial magic—to sprinkle the pixie dust of prosperity on everyone, so that we can all shop at Whole Foods and feel good about the future.

Certainly, losing everything might sting at first, but remember: these are positive, resilient, extraordinary people. In no time they would realize that they didn’t “lose” all their money at all; rather, they gained an opportunity to reinvent themselves and rediscover the joy of building a business from the ground up, starting with nothing. In a matter of years, they would all be billionaires again anyway—because that’s not only what they do; it’s who they are—and experiencing the satisfaction of success the second time around would be that much sweeter.

Through the miracle of re-capitalism, the rich and lazy receive a reward much more valuable than money: they get to re-experience the sense of self-worth that comes from amassing so much wealth that most people can’t even imagine it. When the rush of economic victory courses through their veins once again, there is little doubt that the crazy rich will embrace a “new normal” by voluntarily giving all their money away every time they reach the billionaire mark, and happily start over again with a cardboard sign and a knapsack.

Once re-capitalism re-energizes the economy and everyone in America has a chance to learn from the masters, new forms of status will inevitably take hold. The size of one’s bank account will no longer matter; what will say, “I am filthy rich,” is the number of times a person has reached the billion-dollar-mark and had to start over, without so much as a hot shower to wipe the stink off.

Another added benefit to this program is that the next time you see some scruffy-looking fellow at a freeway intersection holding up a cardboard sign, you might not feel so bad for him. You could say to yourself: There’s one of those former billionaires. I can’t wait to see how he succeeds.

And you, of course, would feel inspired, not depressed, as you roll through the light and leave them in your dust.

Donald Trump Explained—for those sick of reading about explanations for Donald Trump

There’s an old Saturday Night Live skit in which a family is sitting around the dinner table for “leftovers” night. The father drinks out of a milk carton and recoils in disgust, because the milk has gone sour. Not believing him, the mother grabs the carton and drinks some herself. She too grimaces at the taste, but that doesn’t stop each and every member of the family from taking a swig to verify for themselves that the milk has indeed gone bad.

This is Donald Trump’s appeal in a nutshell: He is the carton of sour milk seemingly everyone in America must try before agreeing that it does in fact stink to high heaven.

It’s not The Donald’s fault. Human beings are naturally drawn to things that disgust them. Circus freak shows, hot-dog-eating contests, slasher movies, Marilyn Manson concerts, serial killers, cigarettes, lutefisk—all are beloved by some faction of the populace. There is a switch in the human brain, it seems, that can turn disgust into desire, in the same way that pain can, under some circumstances, be intensely pleasurable.

The corpse flower is a giant plant that blooms only once every ten years or so. When it does, it emits a smell that everyone agrees is putrid, like road kill rotting in the sun. And yet, wherever corpse flowers bloom—in greenhouses and botanical gardens around the world—people line up by the hundreds for the opportunity to stand near the flower and get a whiff, even though they know the stench is going to make their nose hairs curl.

Donald Trump has the same counterintuitive appeal. You’ve seen the debates, heard him spout the crazy, read all the nasty things he’s said, and been amazed by his ignorance of just about every aspect of the job for which he is running. It’s unbelievable. But how bad can it really be? Let’s attend one of his rallies to find out!

This analysis of course assumes that Trump’s supporters are revolted by him on some level, which may not be the case. The stinkier the cheese is, the more some people like it. And that is why Donald Trump confounds everyone politically left of Vlad the Impaler. They don’t like Trump’s stinky cheesiness, and don’t understand why anyone else would, either. What they fail to account for is the human capacity to convince themselves that gross, offensive things are actually delicious, attractive, and desirable. The food world is full of so-called “delicacies” that would make most people puke. (Next time you’re in Micronesia, try a little Fruit Bat Soup.) And now, with Donald Trump, the political world has a candidate who is vile and grotesque to some, but savory and marvelous to others.

After all, one man’s rotten milk is another man’s brie.

There will be no “try it you’ll like it” transformations among voters in the coming months; either you like this crap or you don’t. Nevertheless, every media outlet in America is currently in the process of passing around the sour carton of milk that is Donald Trump to decide if it’s gone bad. It was bad all along, of course, but until now everyone in America hadn’t gotten a true taste of Trump. A certain amount of sampling was necessary for a consensus to emerge: Yep, it stinks.

The same thing is happening with Ted Cruz, of course. If Donald Trump doesn’t win the GOP presidential nomination, and Cruz is the only viable alternative—well, that’s an outcome that many find even less palatable than Trump.

To understand how something like this could happen, we must once again recognize how tolerant human beings can be of things that are, on their face, repulsive. In Greenland, the Inuit people love a dish called kiviaq, which is made by sealing hundreds of tiny auk birds (the whole thing, feathers and all) inside a sealskin bag, rubbing the bag with seal fat, and leaving it under a pile of rocks to rot for 18 months. Over time, the birds turn into a kind of fermented sludge, which the Inuit people consume as a meal of celebration. They do this outside, though, because a freshly opened batch of kiviaq can stench up a house for months.

If Donald Trump is sour milk, Ted Cruz is kiviaq.

The natural reaction to a Cruz run for presidency should be involuntary wretching, followed by a day or two of shivers and sweat. But of course there are always people who will claim to their death bed that kiviaq the best thing they’ve ever tasted. All the rest of us can do is shake our heads and, when it’s offered to us, say, “No, thanks. I'd rather vote for Hillary."